Why the client should choose You!? 12 vectors of competitiveness

Why will the client work with Your company? Will he order it from You? Will it pay you? If You are not a monopolist, the answers to these questions are the most important answers for Your business. And it is these answers that determine the competitiveness of Your business – the ability of your business to attract and retain customers. The same questions can be asked about Your product or service: why would a customer choose your product from a variety of options, buy or order your service? Continue reading →