5 ideas for effective events in your bar or restaurant
In fact, in the restaurant business, event marketing (event marketing) and SMM are absolutely inseparable. I am talking about offline events – holidays, concerts. These tools should be used in a complex, and activity on events should prevail in your content plan. More often, publications line up with the calendar of events – from what will happen in your bar or restaurant.
If you manage to combine these tools in a quality manner, then you are definitely faced with the problem of a lack of ideas. Sooner or later, concepts, motives, themes and artists end. You need to spend something within a month, but you don’t feel like repeating yourself, and the bar’s birthday isn’t coming soon – as a result, you “storm” in the search for ideas. So where to get them? Where to get these ideas?
Concerts, sports broadcasts, March 8, February 14 and 23 are the days of the calendar that are understandable and worked out for you. I will talk about how to effectively expand this list – what other ideas might be. In this article I will give specific tips and a little technique – 5 ideas for events.
1. Worker’s birthday
Visitors to your establishment know your bartender / waiter / cook / chef well – they know the name and do not miss the opportunity to talk with him or her. So let there be a separate holiday for which the bartender / waiter / cook / chef will invite community members and visitors to your establishment. If he is artistic, give him a guitar, a microphone – let his other talents be revealed to everyone. A similar approach will provide:
Additional loyalty to the guests of your bar or restaurant.
A demonstration of the quality attitude towards your staff will increase trust in you and the institution.
2. Owner’s birthday
If you celebrate the DR of one of the employees of your bar, so why not celebrate your own. Demonstrate your attitude, show the value of visitors for you – organize a separate event (not for your friends), but specifically for the guests of the institution. You can mix them all up – here all the cards are in your hands. But it will certainly be appreciated.
3. Tasting menu
You have a new menu (summer, winter, Christmas or, don’t give a vegetarian), you have a new menu section (soups, cereals, breakfasts have appeared), etc. Be sure to use this great opportunity to invite visitors to your place. Organize a tasting at “low hours” – call the most loyal to join the tasting.
What are the pros for you?
Increase customer loyalty.
Earn money: enter the guest fee; Serve not full-sized servings; do not include free drinks.
4. Alcohol tasting
We take out the alcohol separately, it requires a different approach. When properly organized, these events can ensure regular return of visitors to your establishment.
Spend tasting evenings: vermouths, cognacs – you will always find interested lovers to try exquisite blends with completely different fortresses. For the event, you can and probably should invite the sommelier from your supplier (if it is a large company). If the supplier is not ready to give his representative – hire from the outside, but be sure to take a test lesson from him – for yourself and the staff. So you will avoid unexpected surprises.
5. Joint movie viewing
A clear but effective info line. For example, at the weekend, the premiere of a new part of the famous film is expected – organize a viewing of previous franchise episodes in your institution. And in this way you can fill the “low hours” of Saturday or Sunday.
In the matter of film screening, do not stop at the announcement – work on the surroundings – design an institution and prepare the audience: enter a dress code and encourage free drinks for its observance; organize contests; tie contests to the footage. Working idea: during a joint viewing, stop the video sequence and ask a question on the scene that follows: “What will be worn?”, “Who will fall?”, “What will happen to the main character?”. Assign points, and the one who scores the most at the end of the evening – prizes.
You yourself will generate much more ideas if you effectively use the event grid (calendar) of your city or even region (exhibitions, movie premieres, matches of city sports clubs, community work days, etc.). Make an event out of every such story – a holiday.
Remember that situational marketing is the main driver of SMM, and therefore your advancement – keep an eye on events, be flexible and agile. Integrate into the life of the city and the society of your visitors. The cure for the lack of ideas is curiosity.