After the publication of “The ABC of selling performances,” I am regularly asked questions regarding the nuances of writing a book, its publication, and earnings. Here are the five most popular:
How to write a book?
How much time did I spend writing a book?
How to publish a book?
How much does it cost to write and publish a book? Continue reading
We carefully select the arguments to prepare the slides and rehearse, rehearse, then hold the presentation. And the main thing is that people are listening, and interested, nodding, agreeing with your words, but do not buy anything?
And we wonder why, what is the reason? Not enough arguments? Or are the arguments weak? Continue reading
Why will the client work with Your company? Will he order it from You? Will it pay you? If You are not a monopolist, the answers to these questions are the most important answers for Your business. And it is these answers that determine the competitiveness of Your business – the ability of your business to attract and retain customers. The same questions can be asked about Your product or service: why would a customer choose your product from a variety of options, buy or order your service? Continue reading